Fitness today means well-being. Well-being is not just absence of diseases, but inner radiance of body, mind and spirit. Through a selective integration of AYURVEDA and YOGA with the western fitness concept, it is possible to offer a holistic approach that addresses the physical, psychological and spiritual elements within us. And through a deep understanding of what makes this approach succeed, there is a new dimension to commercialise fitness.

The Concept in a Capsule

• Achieve physical fitness through exercise that enhance your cardiovascular and muscular fitness levels.

• Rejuvenate your mind and body through Ayurveda.

• Attain the inner radiance of body, mind and spirit through Yoga.

Ayurveda - The Healing Touch

Ayur means life. Veda means knowledge. Ayurveda means "the knowledge of science of life." Ayurveda states that the body is made up of three humoral properties - VATA (nervous functioning), PITTA (bile and other secretions) and KAPHA (connective tissues). When these humoral principles are well balanced the body experience perfect health. Ayurveda diagnosis is based upon the degree, extent, nature etc., of imbalance of the humoral principles and ayurvedic treatment is to bring them to its perfect balance. An intrinsic part of ayurvedic treatment, the massage, rids the body toxin's, corrects blood circulation and is a powerful muscle relaxant.

YOGA THE ULTIMATE ART

Yoga is a process of integration of body, mind and spirit leading to wholeness. This regulates the energy flow, focuses thoughts, steadies breath, quietness and stills the mind.

Changes takes place in the body at cellular levels as ASANAS (postures) are performed. Muscles & joints, ligaments & tendons are toned up and are made more flexible and subtle. Internal systems are fine tuned. Habits and ways of thinking are systematically broken down. This shift in perception makes youu live more freely, with a healthy body and an unwavering mind.

Practice of YOGA:-

ASANAS: Means steady pose. Performed slowly and consciously they deliver physical and mental benefits.

RELAXATION: Yoga recharges the body and every single muscle group. Mind remains totally focused and breath is regulated.

PRANAYAMA: Through controlled breathing it is possible to connect the body to its fuel source, the cosmic energy. This energy is accumulated, stored and chanalised. Practiced regularly, pranayama retards the aging process.

MEDITATION: The mind concentrated and quiet ended by the preceding routines is allowed to rest in a state of complete stillness.

THE APPROACH

The facility has to be different from Gym. It has to be promoted as private institute, which promotes a high value added product called WELL-BEING. This will ensure a wider customer base.

The emphasis is in retaining members through personalised fitness programmes that deliver tangible results. There is no effort to alter lifestyle and facilities are so compiled that they are easy to use.

The programme offered will be for men and women of all ages and children. This will ensure that the facilities are used throughout the day and not during peek hours.

To ensure long term patronage, membership fee will be charged. It is possible to presell membership, while the project is being put up.

The commercial viability of the project is ensured by making sure that all facilities are continuously used by members.

FACILITIES FOR AYURVEDA AND YOGA

• 10" x 15" Rooms 4 nos. (with attached Sauna and bath) to start with which can be made to 8 nos. by the second year of the activity.

• One consultation room for Ayurveda Physician (bath attached)

• 1000 Sq. ft. empty hall for Yoga class.

• Special massage planks

• Dhara equipment

• Other minor accessories like Ozone equipment, vibrators, etc.

• Swimming pool

• One Ayurveda Physician

• One Yoga Teacher

• Six Massuares

SCOPE OF SERVICE

Supply of know-how
Recruitment and training of technical hands
Supply of raw materials / medicines / medicated oils / etc.
Supply of wooden massage planks / technological accessories like Dhara machine etc.
Periodical quality audit.